SOFI MEMBER VIDEOS

In collaboration with the advertising agency Mutayzik Hoffer, SoFi created member stories to showcase the incredible people that makeup the SoFi community. Each member was interviewed in front of a colorful brand gradient, and answered questions that helped tell the story of how SoFi changed their lives. Each of the videos ran as a commercial during the Pac 12 basketball tournament, as well as on social channels, and lead to strong conversion.