SOFI BRAND BOOK
The SoFi Brand Book encompassed the brand DNA and brought to life who SoFi was as a brand and what it stood. The Brand Book acted as a guiding light for the brand, so that both employees and members could rally behind the authentic brand message.
Included:
About the company
Company Mission & Values
Member Community
Brand Personality
Product Pillars
Tone of Voice
Logo Meaning
