Jenna Lynn Design

UGG look books showcased the seasonal footwear, apparel and handbags from the brand and each featured a theme that was reflected in the lifestyle imagery and overall book aesthetic.

The Fall look book featured a Navajo pattern embossed cover and lifestyle imagery from Santa Fe New Mexico. The Spring look book was a spiral lay-flat design that utilized tabs to separate footwear, apparel and handbags for easier browsing. The Winter look book was centered around New York architecture and fashion, and showcases beautiful high contrast landmarks mixed with edgy lifestyle photography.

Each season, UGG ran new outdoor advertising campaigns that featured collaborations with Jimmy Choo, Tom Brady and other well known models. Featured work includes a full building wallscape, billboards across large metro areas and key transit locations, and all in-store graphics globally including both concept and outlet stores.